Social media marketing, is generally focused on Facebook, Instagram, Twitter, and LinkedIn. Since most people have these, taking advantage of posting on them can help increase your website ranking. Marketing campaigns in these sectors can help you reach your target market. By selecting only people in your target vacinity and target market you can increase your brand recognition. In addition,studying these marketing campaigns can give valuable insight about what parts of your product are appealing and where changes need to be made. The right SMM (social media marketing) campaign can grow your business exponentially.