Search engine optimization is how major search engines like Goolge rank your page. There are a number of things that can be done to help users find your business first. Our primary objective for every website is to develop content in a way that maximizes your search results.
SEO optimization’s key is understanding the algorithims involved in ranking websites, in order to take get the best results there are a number of things that need to be done to the website and with regards to online marketing.
Focus on content writing
Focus on optimized navigation
Focus on meta data
Inner and exterior Linking to content-worthy sites
Social Media Marketing
1. Focus on content writing
When focusing on content writing, you use key words in tags to help search engine crawlers identify what your pages content is about. When users type in these words into their browser’s search bar, the webpages that best match the same key words appear in ranking order.
2. Focus on optimized navigation
The navigation is the map of your site. Generally this is found in the top part of the website, but could also be found to the side. The links that appear in the sight help search engine crawlers navigate your site to understand the major content and how it relates to people’s searches.
3. Meta Data
Meta Data is typed in by the developer of your website. This meta data contains the key words and descriptions of each page. This information is important to the search engine crawler because it too helps match the key words to users search queries.
Linking is a unique way search engines determine the trustworthy and value of your site. The more links you have the more crawlers believe the site is reputable and trust worthy. Unfortunately, this is often why you see comments with website links that are unrelated to articles you read.
5. Social Media
Social Media linking is important for SEO because it creates more links. Also, with the ease of online marketing and target marketing in these sites it can be a great opportunity for businesses.